A few days after you apply for a mortgage loan your phone starts ringing off the hook with calls from other lenders trying to offer you a better deal. You ask yourself, How did they get my number; I didn’t do business with them? When your credit report is pulled by a lender or broker, the request for your credit report triggers an alert, which informs the 3 major credit bureaus, Experian, Equifax and TransUnion, that you are a potential lead looking to purchase a home or refinance your existing loan. This process is called a “trigger lead.”
The credit bureaus sell these trigger leads to lenders and brokers who have subscribed to the service and provide them with a list of potential candidates who are looking for a loan and meet criteria such as consumers who have a certain credit score or have never filed for bankruptcy. Contact information such as applicant name, address and telephone number and the number of credit cards a consumer possesses is provided.
Many mortgage industry experts believe trigger leads are helpful. When a lender already has some basic information about you they can develop a plan to their advantage, and although the deal may sound […]

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